Italian wine sales are expected to grow in large-scale retail trade in 2018, according to a release by the Vinitaly 2018 trade fair has found. The country recorded a positive sales year in 2017, equalling a total of 648 million litres and €1.85 billion. According to research conducted by data analyst IRi for the fair, white wines, PDO and sparkling wines were still the most popular in Italian supermarkets, hypermarkets and independent retailers.

However, the best-selling brands were red wines Lambrusco and Chianti (both with over 13 million litres sold) and Montepulciano d'Abruzzo (8.4 million litres). Among the wines that achieved double-digit growth in sales were Grillo (from Sicily), Primitivo (Apulia), Ortrugo (Emilia-Romagna), Ribolla (Friuli Venezia Giulia), Valpolicella Ripasso (Veneto), and Cortese (Piedmont).