Almost all Italians have played with the Chiodini ("little nails") at least once during their childhood. Chiodini consist in small plastic pieces to be nailed on a white grid to create images: a simple concept, which has entertained generations of toddlers enabling them to express freely their creativity.

Such toys are the main product of Quercetti, a factory initiated by the founder Alessandro Quercetti in 1950 near Turin. With 66 years of experience, Quercetti is about to reach a result that many other companies from all over the world would be envious of: this week, the billionth piece of Chiodini in six months only will be produced, doubling the already outstanding result of 2015.

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Fonte: This is Italy