Based on the premise that there’s strength in numbers, a group of independent Italian winemakers decided to make the best out of a terrible situation, banding together to create an innovative sales tool.

Launched in June 2020, the virtual Mercato dei Vignaioli (Winemakers’ Market) was born, of course, from a lock down idea, but the winemakers didn’t know at the time on what kind of a long lasting adventure they would be embarking.