Giorgio Armani: The pandemic has changed how I communicate fashion

Jun 25, 2021 309

Giorgio Armani thinks the pandemic has changed how he “communicates fashion”. The 86-year-old fashion designer recently returned for his first fashion show since the pandemic and has realised the lockdown has taught him how to display his shows in different formats.

He told Vogue: “I am not sure if this is the future of fashion, what I know is that what we went through over the past months has been a terrible experience but one that came with a lesson. I think we have learned that we can communicate fashion in a different way. So, for the future I see real shows mixed with digital entertainment for the public who won’t attend the shows, which I hope will be more intimate like they used to be.”

Read more


You may be interested