Luxury Italian wine producer Marchesi de’ Frescobaldi has undertaken a number of changes across its business over the past year, chief among them a complete reorganization of its U.S. route to market. That effort resulted in the end of Frescobaldi’s 20-year partnership with the Mondavi family in favor of an alignment with two new importers—Shaw-Ross International and Vintus Wines.
In January, Shaw-Ross began handling the Frescobaldi and Danzante brands—accounting for around 150,000 cases in the U.S.—and Vintus took on the higher-end Ornellaia, Masseto, Luce della Vite, and Attems labels, combining for about 35,000 cases. Overall, Frescobaldi posted 4% growth in global revenues to $122 million last year, with the U.S. making up about 15% of sales.
SOURCE: http://www.shankennewsdaily.com/index.php/
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