Coins thrown into the Trevi fountain in Rome are supposed to bring good luck, and fashion house Fendi is hoping rather more than a few coins, 2.8 million euros in fact, will bring it fortune in its restoration project.

Fendi is the latest fashion brand to pitch in and help spruce up the capital, but by no means the only one. The stylists are following in the wake of Tod's 25 million restoration of the Colosseum.

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Source: http://www.euronews.com