The Fondo Ambiente Italiano (FAI) is an organization that focuses on preservation. Its goal is to preserve, protect, and restore the Italian heritage and beauty. Its initiatives include art, architecture, and parks.

Every year since 2005, the FAI organizes the campaign and contest Luoghi del Cuore. The literal translation is “the places of your heart.” The campaign’s objective is raising awareness. Awareness about incredibly beautiful, but perhaps little known, locations and buildings around the country.