Fermentation has a unique sound and a particularly lively and engaging melody, its music is accompanied by joyful and delicious aromas. It has been exalted by poets and storytellers, musicians and painters, and the word itself contains the concept of fervor, which is activity, joy and dynamic pleasure.

The Divine poet, Dante, wrote, “think of the heat of the sun that turns into wine”, while the Arabic AI-Husayn b. Al-Qattà who in a qasida said, “and come early to visit the wine, whose sound of fermentation receded after other sounds”.