BY: Claudia Astarita
Alberto Alessi is current CEO of the prestigious Italian design company Alessi SPA, founded by his grandfather in 1921. As highlighted by Alberto in his book “La Fabbrica dei sogni” (the Dreams Factory) about Alessi SPA story, the company was originally launched in Omegna (Piedmont) and it focused on the production of houseware. It was Alberto’s dad, Carlo, who started the revolution of the company towards the design excellence in the 1950s. In fact, Carlo started collaborating with all big designers from all over the world, also specializing in stainless steel. This innovative trend was continued by the leadership of Alberto started in the 1970s.
The corporate philosophy today was best expressed by one of Alberto Alessi’s quotes: “A work of design should trigger people, transmit emotions, bring to mind important memories, surprise the observers and be maverick”. This is the spirit characterizing Alessi’s works, which have developed a unique style, easily recognizable and definitely successful.
SOURCE: http://www.thisisitaly-panorama.com
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