New York is the heart of the United States market and the place that can guarantee the success of a fashion label or a wine territory. It is the place where two of Italy’s iconic wines - Brunello di Montalcino and Chianti Classic - have decided to restart, after two years of Pandemic, shaking off the dust from the unused calendar of promotion for Italian productions around the world.

It is also here, in an iconic place like Times Square, on one of the mega screens that have characterized the busy square since 1904, specifically the Crown Digital, that Prosecco was the big star for a few days, presenting three videos dedicated to Prosecco and Prosecco Rosé.