Italian luxury furniture brand Poltrona Frau is set to open a new flagship store on Madison Avenue in New York City. The store, located in a historic early twentieth-century Art Deco building, spans three levels and covers 19,000 square feet, making it a significant presence in Manhattan's midtown design district.

The flagship store is envisioned as a vibrant center for design exploration, housing Poltrona Frau, Haworth's Lifestyle Design Group, and other brands. It promises to be a space for clients to envision their perfect living spaces with the help of artisanal brands like Ceccotti Collezioni and Officine Gullo, alongside the progressive design brand Cappellini.