Loro Piana’s New Pop-Up Shop Is the Latest Luxurious Addition to NYC’s Meatpacking District

May 24, 2019 267

There’s a class of pop-up shops that have the tendency to look and feel a little thrown together. But The Rare Walk, Loro Piana’s well-conceived new store in Manhattan’s Meatpacking District, is in a league all its own.

The space, which will be open for one month only, looks like the Italian brand’s latest campaign come to life—and that’s by design. In the campaign, a group of acclaimed international dancers perform The Rare Walk, choreography that uses out-of-the-box movements to convey a single message: no matter where you’re going, there’s more than one path to get there.

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SOURCE: https://robbreport.com/

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