Giuseppe Cipriani - named after his grandfather, the founder of Italian restaurant and lounge Cipriani - was recently in Dubai to launch the latest Cipriani outpost in DIFC. He worked closely with his father, Arrigo, and now with his sons, Maggio and Ignazio, to ensure each new venture stays true to his family's brand values.

How popular do you think Italian cuisine is in the Middle East?
Both the cuisine and the importation of great Italian food products are growing and are appreciated by locals, expats and tourists alike. The strength of Italian food is its simplicity and the quality of the ingredients that cannot be hidden by complicated preparations.

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Source: http://www.hoteliermiddleeast.com/