From May 22nd to the 27th, The Italian Trade Agency (ITA) presents Italy on Madison. A series of special events and cultural happenings will highlight outstanding Italian Brands and restaurants that make New York City a slice of Italy. Promotional and experiential activities will highlight authentic Made in Italy fashion, culinary culture, and design along one of the world’s most iconic streets: Madison Avenue.

“Italy on Madison is a springboard to announce upcoming campaigns and opportunities to support the never-ending romance between Italy and the U.S.” Antonino Laspina, Trade Commissioner and Executive Director for the USA and promoter of the initiative. The festivities began on May 22nd in front of the Italian Trade Commission building with a ceremonial ribbon cutting.