Zegna, Italian luxury fashion house and world leader in luxury menswear, has announced the opening of the first Zegna Lab in Soho, New York City in the United States. The arrival of the Lab is expected to reinforce the company’s continual development in new and interactive retail spaces, meeting the renewed demand of the luxury leisurewear clientele. 

The space is designed for changeability and will evolve over the course of each year, creating a new look and feel every month. This allows the Lab to highlight special collections, new launches and capsules and exclusive products redefining the customer journey and creating a hub for creativity and customer centricity.