The morning sunlight streams into the arched, wood-panelled bay window of the Sunset Tower hotel’s restaurant. Maria Giulia Prezioso Maramotti – in a classic Max Mara blazer, periwinkle in shade – is sitting at the table, bathed in sunshine and patiently awaiting a cup of peppermint tea.

The serenity and romance of the moment seems a mere reprieve for a strong-willed Italian business woman known for her Manhattan-paced work ethic. Maramotti – the Max Mara Vice President of US Retail, Global Brand Ambassador and granddaughter of the label’s founder Achille Maramotti) – is largely credited with transitioning the heritage brand into the digital space and thus communicating such an aforementioned blazer’s desire to the younger consumer.