The Design of Value. A Brief History of Italian Branding

Nov 03, 2020 421

Thu, November 5, 2020. 8:00 PM – 9:30 PM CET. Online Free Event. This presentation explores the key characters of the Italian industrial success from early 20th century ads to contemporary logo designs. Sponsored by the Consulate General of Italy in Philadelphia. More info about the show at www.italianinnovators.com 

How do images create value? What is the relationship between culture and branding in manufacturing the identity of a product? How does a logo fashion a style? This presentation by Dr. Luca Cottini (Host & Creator of the Italian Innovators YouTube show) explores the impact of logo design and early advertising in shaping Italy’s model of aesthetic industrialism, from the late 19th century to the present.

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SOURCE: Italian Innovators, Consulate General of Italy in Philadelphia

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