On March 2nd, San Francisco celebrated the First Italian Design Day. Hundred Italian institutes worldwide greeted designers, entrepreneurs, journalists, and professors, who acted as Ambassadors of culture and helped understand the impact Italian design has today on art, philosophy, and society itself.

Industrial designer Giulio Iacchetti was the Ambassador for the Bay Area, after being elected by the Milan Triennale Art and Design Museum. Born near Cremona, Lombardy, Mr Iacchetti, 50, discussed Italian design in the postwar time, focusing on the features that make it unique and explaining the reasons behind its huge success. Together with his experience for brands like Alessi, Foscarini, Globo Ceramiche, Jannelli&Volpi, Hastens, Meritalia, Moleskine, Pandora design, Mr Iacchetti also carries out an intense academic work for several universities and design schools, in Italy and abroad.