Italian design: The ADI Design Museum
- WTI Magazine #127 May 16, 2020
A few weeks before the entire world stopped, the new ADI Design Museum was presented to the public in Milan. The project, born from a collaboration between the government, the Lombardy region, the municipality of Milan and ADI (Associazione per il Disegno Industriale), is located in a restored industrial building which was originally a Milanese tram warehouse and then an Enel electrical power plan.
The new space will host more than 350 design objects that have been awarded the Compasso d’Oro since its creation in 1954, the year in which the famous Italian designer and architect Gio Ponti had the amazing idea of establishing this prestigious award in the design field.
With the arrival of the ADI Design Museum, the district in which is located - Monumentale Area - is destined to become the new hub of contemporary Milan design and architecture, a place open to dialogue and different visions of the world.
The opening was supposed to take place in April 2020 during the famous Milan Design Week but unfortunately, due to the current events, it is postponed to mid June.
The museum will be dynamic, continuously evolving and aimed at telling the story of Italian design in all its industrial, economic, cultural and social aspects.
The ADI Design Museum will be one of Europe’s largest design museums and is set to become a new landmark in the city of Milan. In fact Alberto Bonisoli, Minister of Cultural Heritage, spoke about the project saying that: “We have very high ambitions because we want Italy, with a strong tradition in the field of design, to become one of the most important realities in the world in the sector. Not only that. The design is a fundamental part of our cultural heritage, particularly that of the city of Milan”. ADI Design Museum is a really ambitious project and with its 5,135 square meters is an exceptional opportunity to make Milan and Lombardy acquire an increasingly international dimension. It’s no secret that the design sector is very strategic for Lombardy, given that – as reported by the Milan Chamber of Commerce, Monza Brianza and Lodi – in 2017 generated revenues of 8.6 billion, with 3 billion exports, over 14 thousand companies in the sector and 56 thousand employees.
While we can’t wait to visit this exciting new museum in person, take a look at their Facebook and Instagram pages to keep up with the latest news!