The theme of quality of life is increasingly shaping global real estate investment trends and the migration patterns of ultra-high-net-worth individuals (UHNWIs). This is the key finding of the inaugural Engel & Völkers Private Office Market Report 2026, based on insights from 160 Private Office advisors operating internationally. In this context, Italy stands out as the market experiencing the strongest growth in demand from international buyers in the luxury segment.
The data clearly show that major fortunes are redefining the very notion of residential wellbeing: improving lifestyle is now the primary motivation behind cross-border property acquisitions by UHNWIs, followed by downsizing, and considerations related to security, stability, and climate resilience.
