Veronafiere and Vinitaly marked a major step toward the third edition of Vinitaly.USA on July 5, using a U.S. stop of the Amerigo Vespucci World Tour – North America Campaign 2026 — part of Italy's official program marking the 250th anniversary of American independence — as the occasion to present the upcoming event to American trade and media. The visit also served as a key moment in Vinitaly's ongoing communication and buyer recruitment campaign for the U.S. market.
The presentation took place aboard the Amerigo Vespucci, the Italian Navy's historic training ship, while it was docked at Pier 86 in New York City. There, Veronafiere — the organization behind Vinitaly, the world's leading trade fair for Italian wine — spotlighted one of the clearest symbols of the Italy–U.S. trade relationship, with support from the Italian Trade Agency (ITA).
