For the fifth consecutive year, overall wine consumption in the United States declined, confirming a prolonged slowdown in the world’s largest wine market. Despite the downturn, the U.S. wine sector still represents an estimated retail value of around USD 60 billion per year, including approximately USD 8 billion generated by Italian wines alone.
According to data from the Wine Observatory of Unione Italiana Vini (UIV) based on Sipsource, total wine sales across supermarkets, wine shops, restaurants, and on-trade channels fell by 8.8% in volume and 7.2% in value in 2025.
