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US, an irreplaceable market for Italian wine, is struggling. But Americans won’t give it up

Trump tariffs, though deemed illegitimate, have largely (and within a regulatory framework for any potential reimbursements that is still far from clear) hit global economies hard, including the U.S. In the States, also due to ongoing wars, data from the Bureau of Labor Statistics (analyzed by the American Association of Wine Economists) shows that, in May 2026, fuel consumer prices were 40% higher than in May 2025.

Many other goods, from tomatoes to air tickets, electronics to meat, rose between +10% and +32%. Overall, wine prices increased by 1.9% in out-of-home and even fell by -0.5% for domestic consumption purchases. 

Source: https://winenews.it/

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