Upcycling rather than the more conventional recycling is the order of the day for many Italians this year in search for Christmas gifts for friends and family, a survey carried out by Espresso Communication has found.
The trend that began in the United States involving the creative reuse of unwanted products by transforming them into items of better quality or environmental value has been taken up particularly by women aged 30-45, especially in big cities such as Milan and Rome. Items that best lend themselves to upcycling include furnishings, old clothes and vintage jewellery, while upcyclers are typically motivated by the pursuit of originality and sustainability and attention to cost.
Source: http://www.ansa.it/
