It's OK to plan an entire trip around the fact that a place is particularly beautiful, photogenic, or heck, just downright Instagrammable. It's OK to want to appreciate gorgeous things and places and want to share them with your friends, family, and the world at large on social media. And this holiday season, you can make all that happen by heading to one charming and photo-worthy town in Italy.
Heepsy, an influencer marketing platform, released its ranking for the top 10 most Instagrammable holiday destinations in 2025. It named the Italian town of Bolzano as the No. 1 spot thanks to its astonishing number of Instagram mentions.
