Made in Italy products continue to find one of their main growth drivers in international markets. According to the 2025 report by the Confindustria Research Centre entitled “Exporting the Dolce Vita“, exports of so-called “Beautiful and Well Made” (BBF) goods – the medium-to-high end products that characterize Italian manufacturing – are worth approximately €170 billion, equal to over a quarter of the country’s total exports.
BBF is therefore not defined by a single industrial sector, but by a combination of factors: production quality, design, brand recognition, and the symbolic value associated with Made in Italy. This category primarily includes the traditional “3F” sectors – fashion, food, and furniture – alongside other segments such as jewelry, eyewear, and yachting.
