It is no secret that AS Roma's US-born president, James Pallotta, also a minority shareholder in the National Basketball Association's (NBA) Boston Celtics, is looking to bring some American flavour to the Italian capital.
Since his arrival in 2011 sponsorship deals have been struck with Nike and Disney, the team's marketing strategy has been completely revamped and the team has gone ticketless, with fans accessing Roma's current home ground, Stadio Olimpico, using their smartphones.
Source: http://www.sportspromedia.com
