Ah, Ferrari, that classic case study of mythology’s role in capitalism. A company that has managed its image and legacy with a bravura and unrivalled combination of arrogance and accomplishment, Ferrari has both a rich racing history and enviable commercial success. Not only that, Ferrari has become shorthand for the traditional, if clichéd, glories of Italian culture – vivid, sensual, life-loving, mercurial and passionate.
Taschen’s updated and enhanced Ferrari monograph brings the marque’s story more up to date and gives more than a little justification to this myth-making. Overseen by author Pino Alleivi and with full cooperation and access to the Maranello archives, Ferrari is a mighty homage to a name that continues to make its mark on the world of motorsport, performance, innovation and luxury branding.
