In the heart of inland Cilento, (not too) far from Southern Italy’s most celebrated routes, something new is taking shape. Among hidden villages nestled in greenery and postcard-perfect landscapes that rarely make it onto postcards, a group of artisans, digital nomads and young entrepreneurs is rewriting the future of local communities.
The recipe? A sustainable model built on inclusion, creativity, and a genuine curiosity for this stretch of Campania. To see it up close, we headed to Cilento and gathered the voices of those who decided this was the right place to tell a new story. What we discovered was not what we expected.