For many Italian Americans, the word “guido” has some heavy connotations. It’s a slur, it’s slang and it’s a stereotype. But for Christine Fiscardi Lentinello, it’s a term of endearment. “I think a guido is someone who believes in putting family first. Someone who is confident, generous and extremely proud of his heritage,” Lentinello noted. “The title of guido is not a joke. It’s a compliment.”
That’s why Lentinello, a Huguenot resident who admittedly adores the guido identity — “the walk, the cologne, what’s not to love?” —built her own small business based on the cultural archetype. Her innovative, tongue-in-cheek design? Guido on a Ledge.
