Sky has announced its latest Italian Sky Original drama, “Gucci – Fine dei Giochi” (working title), a high-end family saga set to begin filming in spring 2026. The series will be co-produced by Sky Studios and Lucky Red and directed by Gabriele Muccino, known for films such as “The Last Kiss” and “The Pursuit of Happyness.” It is based on the memoir “Fine dei giochi: Luci e ombre sulla mia famiglia” by Allegra Gucci, daughter of Patrizia Reggiani and Maurizio Gucci.
Described as a modern family epic, the series will trace the rise and fall of the Gucci family, whose luxury brand defined the global image of “Made in Italy.” Told through multiple timelines, it will dramatize how a small leather workshop evolved into a fashion empire, only to implode under the weight of rivalry, ambition, and a murder that made headlines around the world.
