The Greatest Tomatoes from Europe promotional campaign, dedicated to showcasing the quality, safety, sustainability, and versatility of high-quality canned tomatoes from Europe and Italy, is back in the USA, building on the increasing recognition of Italian and European canned tomatoes.
In 2025, US imports of canned tomato products from Italy reached an all-time peak of 51,840 tons, up from 49,999 tons in 2024 (and $88.8 million in value), with a record value of about $96 million. Imports of canned tomatoes from the European Union, surged from 51,430 tons in 2024 (and $94.2 million in value) to 52,768 tons in 2025 (and $99.8 million in value).
