NBC is continuing its strategy of infusing the Olympics with pop culture and celebrity appeal to generate momentum ahead of the Milan-Cortina Winter Games in Italy next year. This time, Italian American comedians Ray Romano and Sebastian Maniscalco will make their debut during a comical promotion, the network said on Wednesday.
The commercial will air during NBC’s Kentucky Derby coverage on Saturday. In the spot, Romano and Maniscalco stand atop the Italian Alps with snowboards in hand, attempting to discuss thrilling winter sports like skiing, snowboarding and luge. But their discussion is repeatedly sidetracked by their shared obsession with Italian food.
