Parmigiano Reggiano is deepening its relationship with the United States, its largest international market, by combining export growth, institutional cooperation, food education, and tourism.
On July 13, U.S. Consul General Douglass Benning visited the Bertinelli farm in Noceto, near Parma, where he toured the production chain and tasted cheeses aged for different periods.
Benning later met Nicola Bertinelli, president of the Parmigiano Reggiano Consortium, to discuss opportunities for expanding economic ties between the United States and the cheese’s Italian production area. American demand remains strong despite uncertainty surrounding tariffs and international trade. During the first 5 months of 2026, exports to the United States increased by 2.5% compared with the same period in 2025, reaching approximately 7,000 metric tons.
The Consortium also plans to expand the activities of the Parmigiano Reggiano USA Corporation. The organization is designed to strengthen relationships with American institutions, retailers, distributors, universities, and other stakeholders while promoting consumer education and protecting authentic Parmigiano Reggiano in North America.
Discussions included possible government and academic partnerships focused on nutrition, research, and food education. The meeting also emphasized the importance of geographic indications, authentic Italian ingredients, and cooperation throughout the supply chain.
Tourism represents another central part of the strategy. Through the “Vivi Parmigiano Reggiano” initiative, the Consortium aims to establish the production region as a year-round destination for international travelers, especially Americans. Its target is to triple annual visits to local dairies – increasing attendance from approximately 100,000 today to 300,000 by 2029 – while generating additional economic opportunities for the communities where the celebrated cheese is produced.
