Just one year after their launch on the Italian market, more than one billion Ferrero’s Nutella Biscuits havebeen sold. A success that goes well beyond expectations.
The Italian confectionery giant based in Piedmont had assumed to sell 25 million packs, but it almost doubled the figure to over 47 million. Nutella Biscuits have entered the homes of over 7 million families, becoming the best-selling reference in Italy in the cookie market so far.
Source: https://news.italianfood.net/
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We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
