Italian Event Agency Ninetynine’s rise to the top of the BEA World Top 50 ranking highlights both the strength of Italy’s event industry and the growing global influence of creative agencies from the country.
The BEA World Festival – short for Best Event Awards – is one of the most prestigious international platforms dedicated to live communication and experiential marketing. It brings together professionals from more than 35 countries and evaluates projects based on creativity, innovation, and execution.
The Top 50 ranking is not based on a single year but on a multi-year analysis covering results from 2017 to 2025. Agencies earn points through awards such as Grand Prix, Gold, Silver, and Bronze, creating a long-term performance index rather than a snapshot. This methodology makes the ranking a reliable benchmark for consistency and impact across the global events industry.
In this context, Ninetynine reached first place with 71 points, moving up from third position in the previous edition. The Italian agency outperformed major international competitors, including the Dutch firm XSAGA, which ranked second with 58 points, and Experientia and WINK, tied for third at 55 points.
This result confirms Ninetynine as the most awarded agency in the history of the BEA World Top 50, a distinction built over years of consistent participation and high-level results. The ranking itself reflects not only creativity but also strategic thinking, production quality, and the ability to manage complex, large-scale projects involving multiple stakeholders.
The success of Ninetynine also signals a broader trend: Italian agencies are increasingly competitive on the global stage. With multiple companies from Italy appearing in the Top 10, the country demonstrates a strong capacity for innovation and execution in live events.
Overall, Ninetynine’s achievement represents more than a single victory – it is the culmination of sustained excellence and a sign of Italy’s leadership in the international event industry.
