The New York Jets and Parmigiano Reggiano, a globally recognized icon of Italian food and culture, have kicked off a multi-year strategic partnership for the 2025 NFL season, marking the Italian cheese consortium's first-ever sponsorship with a U.S. professional sports team. Fans can expect authentic culinary integrations throughout MetLife Stadium in addition to a dedicated marketing plan.
The landmark sponsorship is Parmigiano Reggiano's first with a professional sports team in the United States, marking a pivotal step in the brand's expansion into the US market. With the partnership, the iconic PDO cheese producer hopes to grow brand recognition overseas and meaningfully connect with American consumers.
