Downtown Los Angeles became a temple to Italian motoring last weekend as Macchinissima III filled the Arts District at Rolling Greens. More than 150 Italian cars and motorcycles showed up, from hand-built classics to modern halo machines.
The Red Room pulled people in. A collection of scarlet Ferraris, Alfas, and Lancias lined up together, a reminder of how deeply the color red runs through Italian performance. It was simple exposition, the cars laid out in a cavernous warehouse space, but a powerful one. In the middle hung giant chrome balls that caught the light and threw reflections across the cars, adding a surrealism element to the display
