Italy has firmly established itself as the most attractive destination in Europe for luxury hotel investment. With 59% of respondents citing it as their preferred market, the country is far ahead of Greece (11%) and Portugal (10%), reinforcing its role as a future hub for high-end hospitality in Europe.
This emerges from Deloitte’s study, “The Italian Luxury Hospitality: Time to Elevate?”, which surveyed over 900 hospitality operators and investors active in Italy and international markets.