Italy’s tourism sector is seeing a surge in a new, emotionally driven travel segment—roots tourism. This growing trend is attracting descendants of Italians from around the world who are seeking to reconnect with their ancestral roots.
The Italian government is backing this cultural movement, which is transforming tourism into a more meaningful experience by blending heritage, identity, and local exploration. With the increasing demand for travel that ties into one’s family history, Italy has created a welcoming environment for these heritage travellers.
