In recent years, Italy had witnessed a shift in how its citizens engaged with acts of giving – especially during crises – yet experts asserted that much more could be done. The country’s generosity was alive, but structural challenges and changing donor behaviors revealed areas of strain and opportunity.
The Italian public proved to be intrinsically generous. Even though inflation and rising costs had eroded savings’ real value, the drive to support meaningful causes had not disappeared. Italians tended to open their wallets most during sudden emergencies – floods, earthquakes, or humanitarian crises – when emotion and urgency compelled collective action. But outside these high-visibility moments, sustained giving remained uneven and often fragile.
