The United States remains the most important and stable market for Italian wine exports. Figures confirm it, even in this “peculiar” 2025, where the market holds steady while awaiting the “weight” of the 15% duties which came into effect on August 7th, which are raising concern, along with a dangerously declining average price per liter.
Yet, the success and health of Italian wine can’t do without the response from the U.S., because emerging markets, though worth monitoring, are still niche, such as Mercosur. Despite everything, in the first half of 2025, according to Istat data analyzed by WineNews, the United States continues to lead with 988.4 million euros in value (+5.2% compared to the first half of 2024, a “record” year), even with a slight slowdown, and 179.9 million liters (+1.1%).
