Street markets in Italy have jumped from everyday errands to full-on social sensations. Once just rows of stalls with shouting vendors and quick bargains, they’re now showing up all over TikTok and Instagram, attracting viewers of every age who didn’t expect to find this much charm in a traditional marketplace.
What used to be a simple weekend routine has taken on a different dimension. Sellers film themselves at work – sorting shirts, negotiating prices, waving around receipts – while people at home watch as if it were a live reality show.
