Lavazza is bringing its espresso tablets to the U.S., aiming to loosen Keurig Dr Pepper’s grip on the single-serve coffee category. The Italian coffee giant unveiled Tablì last year and launched the new brewing system first in Italy. The tablets, made of compressed ground coffee without a coating, binder or gelatin, can only be used with a Tablì coffee machine made by Lavazza.
Each tablet is marked with the words “100% coffee. At launch, the tabs will come in five varieties: espresso, double espresso, decaf espresso, super crema and lungo, or a “long shot” espresso brewed with more water.“The result that we’ve been able to achieve was through a very complicated industrial process in order to be able to have [the coffee tablet] very compact, to be able to deliver it without destroying it, to have it able to work in a coffee machine,” Lavazza CEO Antonio Baravalle told CNBC.
