A wealth arisen from the integration of culture, territory and productive activities, a “Pil del bello” - “Gdp of beauty” which encompasses art, architecture, landscapes and wine - first and foremost Amarone della Valpolicella, Conegliano and Valdobbiadene Prosecco DOCG, Asolo and Montello Prosecco DOCG, and Prosecco DOC, but also Soave, Valpolicella, Bardolino, Lugana and many others - with 4,243 villas recorded between Veneto and Friuli-Venezia Giulia, built between the 15th and 18th centuries and today widely distributed across the territory.
As a whole, this system generates over 360 million euros in turnover and 210 million euros in direct added value, which rises to 630 million euros when indirect and induced effects along the economic supply chain are taken into account.