Not just signature labels or occasional events: an increasing number of wineries in Italy are making long-term, structured investments in the world of art, through permanent collections, installations and site-specific itineraries, prizes, artist residencies and exhibitions.
In some cases, it is the very architecture of the estates that bears the signature of leading designers, further strengthening the dialogue between aesthetics and territory. Up to today, more than 60 Italian wine companies have established and continue to maintain a close liaison with the art world: they have been mapped by MetodoContemporaneo, Italy first permanent observatory in this field.