The Giro d’Italia has been highlighted as a major strategic driver for the Italian economy, generating a total of €2.1 billion in direct and indirect expenditure. The findings about the Grand Tour were presented at the 46th edition of BIT (International Tourism Exchange) in Milan on February 10, 2026, during a talk organised by RCS Sports & Events in partnership with BWH Hotels.
A survey conducted by the Ifis Sport division of Banca Ifis analysed the 2025 edition of the ‘Corsa Rosa’. The research confirmed a significant growth in the event’s reach, with live spectators increasing to 2.3 million – an average rise of 4.5% compared to the 2024 edition.
