A new study with a very of-the-moment title, Made in Italy in the Social Media Age, has been making the rounds in Italy this month, reported by la Repubblica among others, and its central finding is bound to cheer anyone who cares about the country: across the world’s biggest markets, roughly three out of four people say they would happily pay more for something Made in Italy.
What gives that number its twist, and what sets the survey apart, is where the willingness now comes from, since increasingly it is a feed or a video shared by a stranger, rather than a shop window or a glossy magazine spread.
