by Riccardo Luna
On 19 September, Prime Minister Matteo Renzi appointed me as "Digital Champion", advisor for the digital economy. I was of course delighted – but when it was made official, my first thought was: "What do I do now? How do I get every Italian digital"?
I was already familiar with the role. Originally, the EU Commission called for member states to appoint Digital Champions – because (as Neelie Kroes put it) the digital world should be supported by "fighters, not bureaucrats". And I had followed the successes of Digital Champions in other countries with growing interest.
Source: https://ec.europa.eu