Italian pasta brand De Cecco has emerged as Italy's favourite pasta, registering a 13.7% year-on-year growth in sales in the first four months of 2019, with around 10.9 million families buying its products, a study has found.
The company, whose portfolio also includes oil, flour, tomato derivatives, sauces, and bakery products, has emerged as a leader in the Nielsen Top 75 Manufacturer rankings, based on retail turnover. De Cecco also saw the highest percentage of growth in terms of value (+20.4%) and emerged second in the Nielsen Packaged Food category for absolute growth in value sales (+€15.7 million) in the country.
